How to prepare for filming content for social media

Creating social media videos can be a fun and creative way to connect with others and share your thoughts, ideas, and experiences. However, it’s important to do your research before you start filming, so you can create engaging and interesting videos that will reach your target audience and generate views.

Choose the right platform.
The first step is to choose the right platform for your videos. There are many different platforms available, each with its own strengths and weaknesses. If you want to reach a wide audience, large networks like Facebook and Instagram are a good choice. If you want to create a more intimate connection with your followers, TikTok or YouTube are better options.

Define your goals.
Why do you want to create videos? Do you want to inform, persuade your followers to buy your product or just entertain? Once you know your goals, you can create videos that are tailored to achieving them.

Get the right equipment.
You don’t need professional equipment to create social media videos. In fact, you can use your smartphone, but investing in additional equipment like a microphone, tripod, and studio lights can improve the quality of your videos.

Create a script or recordning book.
A script or recordnig book can help you stay focused and make sure you capture exactly what you want. Be sure to include all important information like: locations, props and a timeline.

Practice, practice, practice.
Before you start filming, take some time to practice. This will help you feel more confident and create better on-camera performances.

Edit your videos.
Once you’ve filmed your video, you need to edit it so it looks professional. You can do this with free or paid software programs like DaVinci Resolve, Adobe Premiere Pro, Final Cut Pro or Movavi Video Editor. If you’re filming on mobile devices, you can use Adobe Premiere Rush, FilmoraGo or KineMaster.

Share your videos.
Once you’re happy with your video, you can share it with others on the platform you chose. Be sure to tag any performers and anyone who helped you make the video, and encourage them to share the video with others as well.

Here are some additional tips for creating social media videos:

  • Be creative and engaging.
  • Use high-quality recording equipment.
  • Connect with your followers.
  • Be consistent with publishing new content.

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Why hire a professional video crew?
You can also entrust your filming to a professional video crew. Professional video crews have experience creating video content for various businesses and organizations.

Here are some reasons why you should consider hiring a professional video crew to create social media content:

High-quality equipment and shooting techniques: Professional video crews have access to the latest equipment and shooting techniques that can ensure high-quality picture and sound. This is important because quality video content can significantly influence whether your audience will stay with your video.

Creativity and innovation: Professional video crews are trained to create creative and innovative videos that will capture the attention of your audience. They have the knowledge and experience to leverage a variety of techniques and styles to create videos that are both informative and entertaining.

Experience and knowledge: Professional videographers have experience creating video content for various businesses and organizations. This gives them a good understanding of how to create videos that will achieve your goals.

By following these tips, you can create great social media videos that will achieve your goals.


Connecting with GenZ requires a different approach

New generations are entering the labour market, requiring companies to establish a different way of communicating. GenZ, which grew up with technology and social media, cannot be properly addressed and persuaded by traditional advertising approaches. Companies can attract their attention mainly by high-quality and interactive content that is consistent with the lifestyles of the younger generations. Communication with GenZ should be continuous, open, and two-way.

The most popular format among the younger generation, which also dominates social networks, is certainly video. Last year GenZ spent up to four hours a day watching different kinds of video content. It is widely accessible, easy to share, and offers many opportunities for young people to engage with the content.

Which communication channels should be used?

When searching for information on companies and their products and services, GenZ relies mostly on social media. Their purchase decisions are made not only based on the quality of the products and services, but also on the sustainability and social responsibilities of the companies that produce them.

Last year GenZ spent most time watching video content on the online streaming platform YouTube, followed by Instagram, TikTok, and Snapchat. You can find more information on social media use in this article.

When you are trying to establish solid communication with younger generations of employees, you need to prepare different educational video content, which will prepare them for the upcoming tasks and enable them to gain more knowledge on a regular basis.


A shorter video is not necessarily a better option

The latest research suggests that after watching a shorter version of the video online, 59% of GenZ tend to explore the topic further and are willing to watch a longer version of the video. This means that companies should consider preparing longer as well as short versions of the content, enabling GenZ to engage with the content at a deeper level.

Quality content is the key!

To persuade GenZ, companies must prepare quality content which highlights company values, social responsibility, and environmental topics regardless of whether they want to promote their products or attract talent to their job vacancies.

GenZ are striving to have a long-term relationship with brands. When companies’ communication is genuine and consistent, they also stay loyal to specific brands for longer than previous generations. GenZ are more aware of environmental issues, and make purchase decisions based on the sustainable development of companies. They expect companies to demonstrate social responsibility and collaboration with the local environment. Encouraging diversity and equality in the workplace seems to be quite significant for them too.

Let GenZ take care of content creation!

GenZ can be a valuable source of information, and they should be participating in the video content creation of your company. Let them support you in search of interesting communication topics, communities, and projects. Select a few as company ambassadors. Have in mind that their communication should stay spontaneous, open, and transparent.


When to use an explainer video

The explainer video is still among the most popular content types on the global online platform YouTube. This popular genre for tech influencers is now also growing in popularity for companies, which are starting to recognize its potential, especially when it comes to presenting complex products, services, work processes, and themes.

Products and their use

When launching new products and services, providing upgraded versions, and giving users instructions, tech companies use an explainer almost every time. This type of content enables them to explain to users how to connect devices to a wider ecosystem or include them in a smart home.

An explainer can also be used to ease the burden of the customer services department. One or more videos can contain instructions on how to deal with simple technical issues and summarize the most frequently asked questions that the company receives from its clients. This can reduce the workload of customer services staff and enable users to solve some of their issues more quickly.

Software solutions and apps

An explainer is quite often used by software and app development companies. They can help to provide information about the modules and functionalities of the products. Videos can support the implementation of new tools, and provide support while employees are still learning how to complete certain work tasks in a new environment. IT solution


Work procedures or internal standards 

An explainer can also be used when trying to present the whole or part of the work process, regulations or company policies to business partners, sub-suppliers, and employees. This overview will help them understand your way of working. Based on better understanding they can than provide you with the best possible solutions for the challenges your company is trying to overcome.production


Understanding extensive topics

Some areas of expertise are more complex to understand, and usually legislation is one of these. An explainer is ideal for presenting difficult topics in a simplified and attractive way. One of the most common situations requiring proper communication is certainly company reorganization. Explainer videos can be used to present organizational changes, new organizational charts or procedures in an unambiguous way.


How to measure the success of your video?

Once we shared the final version of the video online, we often forget to monitor its effectiveness and to determine whether we managed to deliver the message to the target audience. In this article, we present some key performance indicators (KPIs) that will help you evaluate whether you were able to meet your communication goals. By monitoring the performance of your video it will be easier for you to identify whether your goals have been met, and to decide on the adoption of the materials and paid promotion when they were not.

The number of views

Is the video successful if it has had lots of views? Not necessarily. The most important thing is to reach as many individuals as possible who are willing to buy the product or service. When irrelevant content often appears to users who are not interested in it, this can result in a negative perception of the company and brand. We need to achieve the highest possible view rate of users interested in our content who are willing to buy what we have to offer.

Social media video content


The reach tells us how many people encountered the content. If the reach is high, but the number of reactions to the post is low or negative, we need to reconsider the communication and promotion plan. We may have targeted our audience too wide, and reached people who were not interested in the content. Another reason could be that the content was not well prepared. The issue may lie in the tone of the communication, a poor selection of actors, or technical reasons (poor picture and sound quality). In the worst-case scenario, negative reactions can reflect poor positioning or the reputation of the brand on the market. In the end, the reason is not important, as long as we identify the issue soon enough and fix it.

Viewing time and number of clicks

It is not only important how many people your video reaches, but also how many individuals click it and watch it to the end. You can increase the number of clicks by:
– Better positioning of the video at the top of your website, or pinning it to the top of the social media site;
– Attractive naming of the video and a nice cover image;
– A clear and interesting video description;
– Placing the video on different communication channels.

Make sure the video will lead interested users to your website, where they will be exposed to other information about your company’s portfolio.

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Return of investment 

Regardless of the purpose of the content, it is important that you are able to meet and support the goals you have set prior to starting the promotion. The promotional videos of your products and services should of course lead to better recognition of your company on the market, and subsequently higher sales. Educational content, on the other hand, should increase the knowledge of your employees, which will result in a lower number of work errors, higher efficiency, better customer support (when training for customer service), and innovation. Your content can have its own final purposes, or it can also support the wider purpose of your organization (e.g. environmental awareness).

After sharing your video with the target audience make sure you monitor all of the above KPIs. They will provide feedback which will help you to improve your content and promotion plan.

6 things to keep in mind when preparing a video

How do you make sure your content meets the expectations of the target audience and reaches your communication goals? By detailed planning – remember these six key questions:

What is the purpose of the video?

We usually create video content to achieve different goals. The more clearly defined and detailed they are, the easier it will be for us to create the content and define how to present the topic. Although the same video can be used for different purposes, we advise you to create different versions of the same content for specific purposes.

Who is the target audience? 

During the planning phase, it is important to define who we want to address with the content. This will impact both the content and the way of presenting it to the target audience. If the content is being prepared for the scientific or professional public, it can be more detailed.

On the other hand, when addressing the general public, who may not have prior knowledge of the subject, the descriptions need to be more general, and supported by practical examples. During content creation, we need to bear in mind the language our target audience speaks. If the content is meant only for a local market, we need to make sure all graphics, titles and statements are in the local language. If sharing the video internationally, it is advisable to prepare the content in English and localize each version with subtitles in different languages or make sure the video is dubbed if required by the market.

Prior to sharing the content on different markets, we need to be sure that the content is presented according to all the cultural specifics of the market. If your content is meant for employees of a global corporation, we advise you to localize parts of it and add local examples.

Target audience

Where and how will the content be published?

To make sure that our message will find its way to the target audience, we must choose suitable communication channels alongside the proper content and tone of communication. The content should be prepared according to the technical possibilities of those channels.

A video which is planned for social media needs to be created and prepared in a different format to a video planned for publication on the website of a company. We need to take into consideration that social media will automatically reduce the size and quality of the content. The resolution needs to be adapted to a different type of channel; adverts that will be displayed on a TV or bigger screens need to be filmed in an appropriate format and resolution.

Where will the filming take place?

One of the most common mistakes when talking about filming organizations is to forget to define where it will take place. The video will be more diverse and attractive if scenes from different locations are included. Make sure you manage to get approval for the desired locations in plenty of time. Besides this, the location must be prepared for the filming. If you plan to film outdoors, make sure you also check the weather forecast.

Who will be involved in the video’s creation?

It is important to define who the responsible person or team for the organization and coordination of the entire project will be. Their first task will be to prepare, together with the subcontractors, everything for filming. They will be responsible for communication with the video crew, stylist, make-up artists, actors, and others involved in the project and organization of all the services related to the filming.

Will we be able to present everything we want with the video?

Is it possible to film everything we want to show? Sometimes we do not have access to all the locations, some parts of the work process cannot be caught on camera, or we need to present more abstract ideas. In these cases, it is best to use additional graphics and animations to present the whole idea.