Choose the right platform.
The first step is to choose the right platform for your videos. There are many different platforms available, each with its own strengths and weaknesses. If you want to reach a wide audience, large networks like Facebook and Instagram are a good choice. If you want to create a more intimate connection with your followers, TikTok or YouTube are better options.

Define your goals.
Why do you want to create videos? Do you want to inform, persuade your followers to buy your product or just entertain? Once you know your goals, you can create videos that are tailored to achieving them.

Get the right equipment.
You don’t need professional equipment to create social media videos. In fact, you can use your smartphone, but investing in additional equipment like a microphone, tripod, and studio lights can improve the quality of your videos.

Create a script or recordning book.
A script or recordnig book can help you stay focused and make sure you capture exactly what you want. Be sure to include all important information like: locations, props and a timeline.

Practice, practice, practice.
Before you start filming, take some time to practice. This will help you feel more confident and create better on-camera performances.

Edit your videos.
Once you’ve filmed your video, you need to edit it so it looks professional. You can do this with free or paid software programs like DaVinci Resolve, Adobe Premiere Pro, Final Cut Pro or Movavi Video Editor. If you’re filming on mobile devices, you can use Adobe Premiere Rush, FilmoraGo or KineMaster.

Share your videos.
Once you’re happy with your video, you can share it with others on the platform you chose. Be sure to tag any performers and anyone who helped you make the video, and encourage them to share the video with others as well.

Here are some additional tips for creating social media videos:

• Be creative and engaging.
• Use high-quality recording equipment.
• Connect with your followers.
• Be consistent with publishing new content.

Why hire a professional video crew?
You can also entrust your filming to a professional video crew. Professional video crews have experience creating video content for various businesses and organizations.

Here are some reasons why you should consider hiring a professional video crew to create social media content:

High-quality equipment and shooting techniques: Professional video crews have access to the latest equipment and shooting techniques that can ensure high-quality picture and sound. This is important because quality video content can significantly influence whether your audience will stay with your video.

Creativity and innovation: Professional video crews are trained to create creative and innovative videos that will capture the attention of your audience. They have the knowledge and experience to leverage a variety of techniques and styles to create videos that are both informative and entertaining.

Experience and knowledge: Professional videographers have experience creating video content for various businesses and organizations. This gives them a good understanding of how to create videos that will achieve your goals.

By following these tips, you can create great social media videos that will achieve your goals.

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When organizing filming day, the project team relies mostly on the agreed scenario, where the content of the final video is defined in detail, and the implementation plan.

Filming locations

Filming can take place at one or more locations, and requires prior consent from the land and building owners. When planning the shoot we must check in advance the availability of locations on certain dates, rental costs for the locations (e.g. a studio), and equipment, which is included in the rental. Usually, an on-site visit is necessary to evaluate the appropriateness of the locations.

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When planning filming in companies we need to plan the work process and the attendance of employees on the day of filming. Both need to be evaluated and adapted, if necessary. The filming team needs to know in advance whether any limitations or safety regulations will apply during filming. The use of proper safety equipment must be planned. The escort of security personnel or employees aware of all the company’s regulations is highly recommended.

The agreement with regard to filming is especially important when the shoot will take place from a height or when we plan to do the aerial filming of the location. Both require permits from the authorities and skilled personnel who meet certain legal requirements.

Actors and speakers

Most of the video content will also include people. These can be employees of the company, participants, or actors. Prior to filming, they all need to know that they are being recorded, and need to give us their consent. When we are filming events, the participants need to be informed in advance that the event is being recorded. In other cases, all individuals whose identity can be detected from the video should sign a written consent form for filming.

Actors can be hired. If they are provided by a casting agency, detailed information needs to be given about the specific individuals needed to fit the roles. Be extra cautious when planning to include individuals under 18 years. In this case consent for filming must be given by parents or legal representatives.

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The decision of whether the participants in the film will have spoken lines must be taken. All texts and dialogues need to be prepared in advance. This is of extreme importance when we expect individuals to speak in a language other than their native tongue. All the participants should come to the set well-prepared. Ensure proper clothes or give accurate instructions to the participants about what they should wear on filming day (e.g. uniform, formal clothes, etc.).

The clothes of the participants in the film should be of one colour and without small patterns, and be ironed and without visible stains. In corporate video you might want to include branded clothes as well. Usually there is a need to ensure a makeup artist for the day of the shoot.

Weather and external factors

Weather plays a crucial role when filming outdoors. Make sure you check the weather forecast regularly and define additional dates in advance. The other factor that can disturb the production of the video is surrounding noise, which must be dealt with in public spaces, at events and in the proximity of roads and construction sites. Avoid filming in areas with high noise levels, or be careful to ensure proper audio quality in such environments.

Filming can also be interrupted by people. The film set should be properly marked and secured to prevent passers-by from entering the area. If necessary, security staff should be hired to protect the area. Filming in public spaces can be interrupted quite frequently, so it is important to plan more time for recording in these areas.

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The most popular format among the younger generation, which also dominates social networks, is certainly video. Last year GenZ spent up to four hours a day watching different kinds of video content. It is widely accessible, easy to share, and offers many opportunities for young people to engage with the content.

Which communication channels should be used?

When searching for information on companies and their products and services, GenZ relies mostly on social media. Their purchase decisions are made not only based on the quality of the products and services, but also on the sustainability and social responsibilities of the companies that produce them.

Last year GenZ spent most time watching video content on the online streaming platform YouTube, followed by Instagram, TikTok, and Snapchat. You can find more information on social media use in this article.

When you are trying to establish solid communication with younger generations of employees, you need to prepare different educational video content, which will prepare them for the upcoming tasks and enable them to gain more knowledge on a regular basis.

A shorter video is not necessarily a better option

The latest research suggests that after watching a shorter version of the video online, 59% of GenZ tend to explore the topic further and are willing to watch a longer version of the video. This means that companies should consider preparing longer as well as short versions of the content, enabling GenZ to engage with the content at a deeper level.

Quality content is the key!

To persuade GenZ, companies must prepare quality content which highlights company values, social responsibility, and environmental topics regardless of whether they want to promote their products or attract talent to their job vacancies.

GenZ are striving to have a long-term relationship with brands. When companies’ communication is genuine and consistent, they also stay loyal to specific brands for longer than previous generations. GenZ are more aware of environmental issues, and make purchase decisions based on the sustainable development of companies. They expect companies to demonstrate social responsibility and collaboration with the local environment. Encouraging diversity and equality in the workplace seems to be quite significant for them too.

Let GenZ take care of content creation!

GenZ can be a valuable source of information, and they should be participating in the video content creation of your company. Let them support you in search of interesting communication topics, communities, and projects. Select a few as company ambassadors. Have in mind that their communication should stay spontaneous, open, and transparent.

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Products and their use

When launching new products and services, providing upgraded versions, and giving users instructions, tech companies use an explainer almost every time. This type of content enables them to explain to users how to connect devices to a wider ecosystem or include them in a smart home.

An explainer can also be used to ease the burden of the customer services department. One or more videos can contain instructions on how to deal with simple technical issues and summarize the most frequently asked questions that the company receives from its clients. This can reduce the workload of customer services staff and enable users to solve some of their issues more quickly.

Software solutions and apps

An explainer is quite often used by software and app development companies. They can help to provide information about the modules and functionalities of the products. Videos can support the implementation of new tools, and provide support while employees are still learning how to complete certain work tasks in a new environment.

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Work procedures or internal standards 

An explainer can also be used when trying to present the whole or part of the work process, regulations or company policies to business partners, sub-suppliers, and employees. This overview will help them understand your way of working. Based on better understanding they can than provide you with the best possible solutions for the challenges your company is trying to overcome.

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Understanding extensive topics

Some areas of expertise are more complex to understand, and usually legislation is one of these. An explainer is ideal for presenting difficult topics in a simplified and attractive way. One of the most common situations requiring proper communication is certainly company reorganization. Explainer videos can be used to present organizational changes, new organizational charts or procedures in an unambiguous way.

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What should the employment video consist of?

It should present the values of your company, so that you can attract the attention of people that already share the same values. Potential employees are usually also eager to know what the relationships and work atmosphere are like. Your video should include some clips of everyday work scenarios; based on these, potential employees will get a better impression of the job position and work tasks. It is also important to display teamwork and the atmosphere of your company.

Who to feature in the video?

This depends on the currently vacant posts. You should include people who are already employed in those positions or in that department. Posts are best presented through an interview with a current employee, allowing the candidates to identify with that person. Besides the job description/work tasks, it is also important to present the promotion and training possibilities, and give future employees some information about the onboarding process and mentorship programme available within the company. Statements should be provided by employees who have been with the company for some time, since they can talk about the strengths of working for the company, reconciling work and family life, and annual company activities and events.

Where should you publish the employment video?

The best way to reach appropriate candidates for vacant positions is online. Advertising online enables you to define your target group very precisely. On social media you can reach people based on their age, educational background, interests, and current job position. Before you decide on a paid promotion, ask your employees if they can help you spread the word. The video will be even better accepted if shared by your employees, as it then sends the message that the current employees are satisfied with their work and proud to work for your company. However, bear in mind that you can only ask employees to share the content – they are by no means obliged to do so.

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Mobile phones accompany us everywhere we go, and enable us to capture unforgettable moments which would otherwise only remain in our memories. With our mobiles, always to hand in a pocket, we can capture family trips, sports adventures, breath-taking landscapes, and party videos.

Content needs to be filmed in the proper format

If you plan to publish your video on social media, we suggest that you capture the moment in portrait format. If you plan to publish this same content on other channels, such as a website, YouTube, or LinkedIn, you need to use landscape format. Film the main happening in the centre of the footage, and make sure there is plenty of additional space around the edge; the video can then be cropped later, before publishing, to correspond to the format for the particular communication channel. The content can then be used on all of these channels.

Filming indoors vs outdoors
Lighting should be constant throughout the whole video and should not change. If you don’t have extensive experience with filming, it’s easier to capture your videos indoors; in this way you will avoid local noise and weather conditions that may lower the quality of the picture and sound. Sun or rain may affect the picture quality, whereas a strong wind can affect sound quality.

Filming indoors, you will avoid all these external factors and have better control over the environment. However, even when indoors it still makes sense to use natural lighting instead of other sources.

Choose the correct mode
Portrait mode
When you are trying to capture an individual or small group in a photo or video, select portrait mode from the options on your mobile phone. This will give you the best results only if the brightness in the room is high enough. Carefully place the light source or the person so that there are no shadows on the faces.

Night mode
 Evening and night videos will be of a higher quality when captured in night mode or with a nightography function. This function is also great to use when there is not enough light indoors. In addition to this, during poor lighting conditions it is best to place your mobile on a stand. If you do not have one available, place your mobile on any stable surface. Some mobiles offer a function for the stabilization of the video; this particularly comes in handy when you are trying to capture sports activities.

Don’t forget about the sound!
The quality of the sound is usually not the best when the content is captured by a mobile or tablet. When you are filming a person speaking, you should choose a quiet environment. The mobile should be placed as close to the person as possible. When you are filming in a loud environment you should accompany the video with music in the background and highlight the main message with text and graphics.

The background
 Even though the attention of the viewer is usually on the main happening, stay aware of what is going on in the background. We need to make sure that there are no distracting things in the background that could divert the attention of the viewers. Anyone who was not informed about the filming or who did not agree to be part of the video should not be seen in the background. Along with everything else, the background should support the key message.

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