Educational videos should be short and interactive!

People’s average attention span has decreased significantly over the past decade. Among other things, it is defined by age, gender, and lifestyle. When preparing online educational content, bear in mind the average attention span and other demographic characteristics of your target audience. The average attention span of an audience is currently around 8-10 minutes. The average attention for watching online videos is even shorter – a little bit less than three minutes. If you think your topic can’t be covered in less than three minutes, prepare several shorter videos; this will enable the audience to memorize all the key concepts better, and integrate the educational content into their already busy schedule more easily.

Present your information in different ways.

Online training participants memorize information based on their learning style. Most people memorize information best when it is presented visually – but content creators and lecturers often forget about those who belong to other learning types. All educational content should present the same information in different ways. Your content should be always accompanied by the voice of a narrator and appropriate music.

Make your content interactive.

Besides the visual and auditory, there is also the kinaesthetic learning style. These people memorize information best when they acquire it through an activity or experience. Your online content should include activities and tasks that the participants can complete on their own. They should be able to write down their associations and thoughts and share them in team discussions. You can

Would you like to improve your content even further?

If you would like to use your training content for a longer period, you must update it regularly, particularly, if it contains data that is subject to constant change. Also, ask the participants for feedback about your content; this enables you to further improve and upgrade it. Maybe some concepts are not well-explained, information is missing, the examples provided are not illustrative enough, or the display or the design on a mobile or tablet doesn’t work well. Don’t take this feedback as a negative critique, but rather as an opportunity for improvement.

Theoretical knowledge should always be backed up by practical work

If you would like to use your training content for a longer period, you must update it regularly, particularly, if it contains data that is subject to constant change. Also, ask the participants for feedback about your content; this enables you to further improve and upgrade it. Maybe some concepts are not well-explained, information is missing, the examples provided are not illustrative enough, or the display or the design on a mobile or tablet doesn’t work well. Don’t take this feedback as a negative critique, but rather as an opportunity for improvement.

Teorijo podkrepite s prakso

Online content will save you time, simplify the organization of the entire training course, and make the content more interesting. However, we recommend you also include some current and relevant examples from real life, and make sure that the theoretical knowledge of the participants is backed up by practical work.


Once the training course is completed, it is a good idea to make sure that the participants will have access to periodic updates to refresh their knowledge on a regular basis.
You still don’t know how to start preparing online content?
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