How to organize everything necessary for the filming?

Scheduling film shooting depends on the scale and complexity of the project. Its organization is closely linked to the scenario, the number of locations, and the individuals involved. More extensive filming requires more preparation and coordination, which includes finding and renting locations, actors, props and transport services, and acquiring all the necessary permissions for the shoot.

When organizing filming day, the project team relies mostly on the agreed scenario, where the content of the final video is defined in detail, and the implementation plan.

Filming locations

Filming can take place at one or more locations, and requires prior consent from the land and building owners. When planning the shoot we must check in advance the availability of locations on certain dates, rental costs for the locations (e.g. a studio), and equipment, which is included in the rental. Usually, an on-site visit is necessary to evaluate the appropriateness of the locations.

movie set


When planning filming in companies we need to plan the work process and the attendance of employees on the day of filming. Both need to be evaluated and adapted, if necessary. The filming team needs to know in advance whether any limitations or safety regulations will apply during filming. The use of proper safety equipment must be planned. The escort of security personnel or employees aware of all the company’s regulations is highly recommended.

The agreement with regard to filming is especially important when the shoot will take place from a height or when we plan to do the aerial filming of the location. Both require permits from the authorities and skilled personnel who meet certain legal requirements.

Actors and speakers

Most of the video content will also include people. These can be employees of the company, participants, or actors. Prior to filming, they all need to know that they are being recorded, and need to give us their consent. When we are filming events, the participants need to be informed in advance that the event is being recorded. In other cases, all individuals whose identity can be detected from the video should sign a written consent form for filming.

Actors can be hired. If they are provided by a casting agency, detailed information needs to be given about the specific individuals needed to fit the roles. Be extra cautious when planning to include individuals under 18 years. In this case consent for filming must be given by parents or legal representatives.

Film director


The decision of whether the participants in the film will have spoken lines must be taken. All texts and dialogues need to be prepared in advance. This is of extreme importance when we expect individuals to speak in a language other than their native tongue. All the participants should come to the set well-prepared. Ensure proper clothes or give accurate instructions to the participants about what they should wear on filming day (e.g. uniform, formal clothes, etc.).

The clothes of the participants in the film should be of one colour and without small patterns, and be ironed and without visible stains. In corporate video you might want to include branded clothes as well. Usually there is a need to ensure a makeup artist for the day of the shoot.

Weather and external factors

Weather plays a crucial role when filming outdoors. Make sure you check the weather forecast regularly and define additional dates in advance. The other factor that can disturb the production of the video is surrounding noise, which must be dealt with in public spaces, at events and in the proximity of roads and construction sites. Avoid filming in areas with high noise levels, or be careful to ensure proper audio quality in such environments.

Filming can also be interrupted by people. The film set should be properly marked and secured to prevent passers-by from entering the area. If necessary, security staff should be hired to protect the area. Filming in public spaces can be interrupted quite frequently, so it is important to plan more time for recording in these areas.


Connecting with GenZ requires a different approach

New generations are entering the labour market, requiring companies to establish a different way of communicating. GenZ, which grew up with technology and social media, cannot be properly addressed and persuaded by traditional advertising approaches. Companies can attract their attention mainly by high-quality and interactive content that is consistent with the lifestyles of the younger generations. Communication with GenZ should be continuous, open, and two-way.

The most popular format among the younger generation, which also dominates social networks, is certainly video. Last year GenZ spent up to four hours a day watching different kinds of video content. It is widely accessible, easy to share, and offers many opportunities for young people to engage with the content.

Which communication channels should be used?

When searching for information on companies and their products and services, GenZ relies mostly on social media. Their purchase decisions are made not only based on the quality of the products and services, but also on the sustainability and social responsibilities of the companies that produce them.

Last year GenZ spent most time watching video content on the online streaming platform YouTube, followed by Instagram, TikTok, and Snapchat. You can find more information on social media use in this article.

When you are trying to establish solid communication with younger generations of employees, you need to prepare different educational video content, which will prepare them for the upcoming tasks and enable them to gain more knowledge on a regular basis.


A shorter video is not necessarily a better option

The latest research suggests that after watching a shorter version of the video online, 59% of GenZ tend to explore the topic further and are willing to watch a longer version of the video. This means that companies should consider preparing longer as well as short versions of the content, enabling GenZ to engage with the content at a deeper level.

Quality content is the key!

To persuade GenZ, companies must prepare quality content which highlights company values, social responsibility, and environmental topics regardless of whether they want to promote their products or attract talent to their job vacancies.

GenZ are striving to have a long-term relationship with brands. When companies’ communication is genuine and consistent, they also stay loyal to specific brands for longer than previous generations. GenZ are more aware of environmental issues, and make purchase decisions based on the sustainable development of companies. They expect companies to demonstrate social responsibility and collaboration with the local environment. Encouraging diversity and equality in the workplace seems to be quite significant for them too.

Let GenZ take care of content creation!

GenZ can be a valuable source of information, and they should be participating in the video content creation of your company. Let them support you in search of interesting communication topics, communities, and projects. Select a few as company ambassadors. Have in mind that their communication should stay spontaneous, open, and transparent.