Mobile phones accompany us everywhere we go, and enable us to capture unforgettable moments which would otherwise only remain in our memories. With our mobiles, always to hand in a pocket, we can capture family trips, sports adventures, breath-taking landscapes, and party videos.

Content needs to be filmed in the proper format

If you plan to publish your video on social media, we suggest that you capture the moment in portrait format. If you plan to publish this same content on other channels, such as a website, YouTube, or LinkedIn, you need to use landscape format. Film the main happening in the centre of the footage, and make sure there is plenty of additional space around the edge; the video can then be cropped later, before publishing, to correspond to the format for the particular communication channel. The content can then be used on all of these channels.

Filming indoors vs outdoors
Lighting should be constant throughout the whole video and should not change. If you don’t have extensive experience with filming, it’s easier to capture your videos indoors; in this way you will avoid local noise and weather conditions that may lower the quality of the picture and sound. Sun or rain may affect the picture quality, whereas a strong wind can affect sound quality.

Filming indoors, you will avoid all these external factors and have better control over the environment. However, even when indoors it still makes sense to use natural lighting instead of other sources.

Choose the correct mode
Portrait mode
When you are trying to capture an individual or small group in a photo or video, select portrait mode from the options on your mobile phone. This will give you the best results only if the brightness in the room is high enough. Carefully place the light source or the person so that there are no shadows on the faces.

Night mode
 Evening and night videos will be of a higher quality when captured in night mode or with a nightography function. This function is also great to use when there is not enough light indoors. In addition to this, during poor lighting conditions it is best to place your mobile on a stand. If you do not have one available, place your mobile on any stable surface. Some mobiles offer a function for the stabilization of the video; this particularly comes in handy when you are trying to capture sports activities.

Don’t forget about the sound!
The quality of the sound is usually not the best when the content is captured by a mobile or tablet. When you are filming a person speaking, you should choose a quiet environment. The mobile should be placed as close to the person as possible. When you are filming in a loud environment you should accompany the video with music in the background and highlight the main message with text and graphics.

The background
 Even though the attention of the viewer is usually on the main happening, stay aware of what is going on in the background. We need to make sure that there are no distracting things in the background that could divert the attention of the viewers. Anyone who was not informed about the filming or who did not agree to be part of the video should not be seen in the background. Along with everything else, the background should support the key message.

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